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Woolrich® Premieres New Outdoor Lighting Collection
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Grafton, WI (April 2008)
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High Point, NC—Woolrich® is shedding new light and style with the launch of a new collection of outdoor lighting produced by Shady Lady Lighting at the upcoming High Point Market.
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Dennis Marxen, vice president of licensing for Woolrich®, stated, “We are always excited to see what fun, beautiful, and creative ideas will emanate from the designers at Shady Lady. We feel this new outdoor line will strengthen our brand partnerships and create a great cohesiveness among our varied product lines.”
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The Chatham Run collection will offer three outdoor lamp base designs along with an array of exclusive outdoor fabrics for shades. The designs will coordinate beautifully with Woolrich’s new outdoor furniture collection which has been debuted at the Chicago Market. Bases incorporate materials such as faux wood and woven UV-resistant vinyl wicker on aluminum frames that are designed specifically for year-round all-weather outdoor use. Truly nature inspired, the pieces mimic hand-hewn wood and woven wicker.
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Spruce Creek incorporates three separate faux branches bound together with wicker straps. The table lamp measures 32” tall and retails at $429. The floor lamp stands 60” tall and retails at $639.
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Lakewood rests on a wooden base with a pillar of four-sided woven vinyl wicker set in between faux branches. The table lamp stands 34.5” tall and retails at $429. The floor lamp stands at 62” and retails at $639.
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Cedar Run has a unique box lantern shape using curved faux twigs and the woven vinyl wicker uses a loose, gap-woven detail which allows light to pass through it easily. The table lamp is a 12” x 12” box that stands 18” tall and retails at $519. The floor lamp is a 16” x 16” box that stands 47” tall and retails at $939.
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About Woolrich, Inc.
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In 1830 John Rich founded Woolrich® in central Pennsylvania. Now celebrating 178 years, Woolrich is the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Trusted by generations of consumers, Woolrich continues the tradition with furnishings and accessories inspired by the outdoors for the home. For more information about Woolrich, visit www.woolrich.com
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Contact:
Megan Gardner/Shady Lady
P: 262.377.6848 ext. 102
F: 262.377.7190
mgardner@shadyladylighting.com
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